What do you want from a car? This question seems to have been in the mind of car companies lately. Maureen Dowd, a columnist at the New York Times, has a very interesting article on this topic. Her title is pretty provocative: Have you driven a smartphone lately?
It seems that car companies want us to have fully immersive technology-driven car driving experience. Here is a set of evidence from Dowd's article:
- Ford Sync lets you sync up to apps, reading Tweeter feeds to you
- MyFord Touch plays your iPod on demand and reads your texts to you including emoticons
- Ford is working on an avatar Eva with a face, yes a face, and voice of a woman on the dashboard who can us e-mail, update our schedule, recite articles from newspapers, guide us to the restaurant and recommend selection from iPod
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